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Best Tips for Starting a Business as a Mum

Best Tips for Starting a Business as a Mum

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If you’re thinking about starting your own business because you want the flexibility to spend more time with your family and avoid the stress of commuting or working long hours, that’s great news! Starting your own business as a mom can provide exactly that kind of balance. Working from home, on your own schedule and without worrying about childcare or expensive commute costs opens up all kinds of possibilities for you as a mum who wants to start her own business.

Find the Right Niche

One of the most important things you can do as a new business owner is to choose your niche. This will help you define your brand, give you a mission statement to work towards, and help you focus your business. It will also help you to avoid competition and find your target customers. You don’t necessarily have to do what you do now, but you do need to find a way to repurpose your skills and expertise into something that will allow you to start a business.

Create a Business Plan

A business plan is essential, even if you’re just starting a small side business. A business plan helps you to see your strengths and weaknesses, and it gives you a plan for growth. To make your business plan, you can sit down and think about what you want your business to accomplish. Then, you can speak with friends and family as well as research on the Internet about the best ways to start your business. Once you’ve got your business plan written out, you can start pitching your ideas to investors and/or make it available to potential clients and customers.

Save Money

As you start your business, you need to keep in mind that you can save money. Great ways to do this include buying supplies, like vegetable glycerin, from the best suppliers. You should ask your friends and family if they know of any suppliers or other ways that you can save money as you start your business. Next, you should create a budget. This is a great way to know how much money you can spend and how much you will have left over.

Focus on Company Branding

If you’re starting your own business and naming it, you’ll want to make sure you choose a name that is memorable and easy to spell. Ideally, you’ll want to try to include your niche in your name, but it doesn’t have to be a literal name, like “Doughnut Delivery” or “Dance Classes”. You’ll also want to make sure you have a catchy brand that includes your company name, as branding is important, too. Keep in mind that you’ll want to use your social media accounts and website URL as a central hub for everything involving your business. This includes press releases, guest posts, podcasts, and any other publicity you can do.

Starting your own business, especially when you’re a parent, can be stressful. But there are many benefits! As you’re starting your business, make sure to take care of yourself. With these simple tips, you’ll be a business owner in no time!

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The Home-Based Business Owner: 10 Ways To Ensure Growth

The Home-Based Business Owner: 10 Ways To Ensure Growth

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As a home-based business owner, you know that growth is essential to your success. It can be challenging to find new and innovative ways to grow your business and juggle the challenges of mum-life, but it’s definitely worth the effort. So let’s discuss ten of the easiest ways to grow your home business. So whether you’re just starting out or you’ve been in business for a while, these tips will help you take your business to the next level!

Establish Your Brand

When it comes to branding, you have three options: create a unique logo that represents your business, buy an existing one or partner with someone who already owns one. You can also use social media channels like Facebook and Instagram as tools for building relationships with potential customers. By creating a solid online presence, people will see what kind of company you are and be more likely to give their money to help support it! In addition, when establishing your brand, you need to think about your logo and brand identity, these two items will be with you for a long time, so it’s essential to get them right from the beginning.

Get Involved In Social Media

Social media platforms are great for connecting with potential and current customers. Platforms like Twitter, Instagram, YouTube, and Facebook can help you build relationships with people who may be interested in what you have to offer. It’s important to stay active on social media by sharing valuable content, engaging with followers, and answering any questions they may have. This will show people that you’re invested in your business and serious about helping them achieve their goals! In addition, using social media to advertise your business is a great way to reach more people in a short amount of time and effectively increase business growth. Remember, don’t be afraid to get creative with your social media posts!

Create A Blog

Writing blogs can help you connect with people who are interested in your business. Blogging is also an excellent way to provide information about products or services they may not have otherwise known existed! You can use this as an opportunity to share stories of how others have benefited from working with you, give tips on what works best when starting out, and more. It’s all up for grabs when it comes time for writing content. One more thing; don’t forget that blogging backlinks are great for SEO. You could also consider using other marketing channels to promote your blog posts, like social media and email marketing. This is called a content amplification plan and can be very effective when executed correctly.

Create An Engaging Website

Your website is the online face of your business. Therefore, it’s important to make sure that it looks professional and is easy to navigate. When people visit your website, you want them to feel excited about what they see and be interested in learning more. You can do this by using high-quality images, writing engaging copy, and making sure all of your contact information is easily accessible. Additionally, you should make sure your website is optimized for search engines so that potential customers can easily find you online. You can also use tools like Google Analytics to track which pages are getting traffic from different sources so you know where your focus should be.

Expand Your Business

One of the easiest ways to grow your home business is to expand your products and services. Offering a more comprehensive range of options for customers will help you attract new business and keep current customers coming back for more. Of course, when you first establish your business, it’s only natural to focus on the most apparent market; the community where you live and work. But what if there are other places where people would benefit from buying or using your products or services? You should consider expanding your business into these areas as well, but do so cautiously because establishing a presence in a new location is no small task for a small home-based business owner!

Increase Your Customer Base

One of the most important aspects of any business is customer base growth. This can be done in several ways, but it’s important to remember that not all methods will work for every company. You need to figure out what works best for you and focus on that. Some things you can do include: targeting your advertising efforts, optimizing your website for search engines, improving your customer service, getting involved in the community, and participating in trade shows or other industry-related events. Always be looking for new opportunities to reach more potential customers!

Focus On Retention

Another way to grow your home business is by focusing on customer retention. When customers are satisfied, they will come back and purchase again in the future or recommend you to others. There are many ways this can be done, such as providing excellent customer service, offering discounts for repeat purchases, giving them something extra with their order (like free shipping), personalizing emails sent out from time to time highlighting recent blog posts/newsletters that might interest them based on past orders! Remember, not only does having more returning patrons increase sales revenue but also helps build brand loyalty.

Automate Your Business

One of the best ways to grow any business is by automating it. Automation can take on many different forms, such as using software that helps with bookkeeping or accounting, scheduling appointments or social media posts, etc. When tasks are automated, it leaves you more time to focus on other aspects of your business that need attention and can help you grow faster. Therefore, it’s important to research what automation options are available and find the ones that will work best for your specific business needs.

Attract Investors Or Source Additional Funding

There are a few ways to attract investors or additional funding for your home business. You can search online through various websites that cater to this or attend local events where angel investors and venture capitalists will attend. You will be more likely to secure financing if you have a well-developed business plan and can show traction (growth). You could also consider obtaining additional funding yourself without giving away part of your business to investors. Loans such as short-term loans can help you get the cash you need to grow your business. Short term loans for bad credit are also available. Investing more funds into your business is always a good idea and a fundamental way to grow your business at any stage!

Continue To Learn

The last way you can grow your home business is by continuing to learn. There are always new ways of doing things that come out every day, so it’s crucial to stay up-to-date on these trends and incorporate them into your own practices where appropriate. You should also make sure you understand how different aspects work together within the business world, such as marketing and sales, accounting and finances, and more. When you understand all these pieces, it will be much easier for you to grow your home business. Learning will also help keep you inspired and motivated, which is vital for running your own business!

Final Thoughts

These are just some of the many ways you can grow your home business. As always, it’s necessary to tailor your efforts to what works best for you and your specific business. Make sure you are always networking and seeking out new opportunities. Stay focused, motivated, and continue learning so that you can reach even greater heights!

business

Recycling in Businesses: Good for the Environment, Good for Your Bottom Line

Recycling in Businesses: Good for the Environment, Good for Your Bottom Line

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In these days of the global environmental crisis, businesses need to do their part in reducing waste. In this article, we’ll take a look at recycling and how it can benefit your business’s bottom line as well as the environment. 

Good For The Environment

Recycling in businesses helps to reduce waste going into landfills, which reduces pollution of our planet’s air and water supply. Waste also takes up space that could otherwise be used as valuable real estate or farmland. Recycling is a great way for businesses to be good stewards of the environment. Opting for a commercial bin hire would allow for your waste to be disposed of correctly in an environmentally friendly way. 

Not only are you reducing your company’s environmental footprint, but you’re also doing something that can save money and bring in new revenue streams at the same time. Recycling reduces demand for new resources and so goods are also less expensive than brand-new items. This keeps costs down while still complying with environmental standards. As a bonus, you can often find recycled products that meet high-quality standards which save your business time and money in product development processes. 

Switching to energy-efficient light bulbs, decreasing water usage in your business, or other small changes will have a positive environmental impact as well as cut costs on electricity bills and water bills. Recycling is such a simple way for businesses to do their part in helping the planet.

Good For Your Reputation 

Recycling can also help to create a more sustainable business model and improve your company’s brand image, which is an added benefit for attracting employees and customers alike. Everyone should be doing their part to help save the planet and those that are will reap the benefits.

Good for Your Pocket

Recycling is a great investment for any business, and will not only improve your company’s image but also reduce waste in landfills while saving you money. Recycling reduces the need for warehousing- and therefore, employees need to manage storage space! You can cut out unnecessary costs by recycling instead of throwing away materials that could be used again. When combined with a good employee hiring program, this will keep your business’ overhead costs low.

Recycling programs are not only good for the environment but can also be profitable. Many businesses adopt recycling programs because they make financial sense and show their customers that they care about protecting the earth. There are many ways to recycle in a business setting, including paper products like printer cartridges or computer printers; plastic items such as water bottles, bags, or food containers; and e-waste such as computers and televisions.

Recycling does more than just reduce waste and protect the environment; it can also be a huge money saver for businesses. There are many different ways that recycling in business saves your company both time and money, as well as helps to keep materials out of landfills. 

Investing in a high-quality printer and reusing recycled ink cartridges, you will save huge amounts associated with printing alone. 

Recycling is good for the environment, your business reputation, and your financial situation. We should all be doing everything we can to save our planet wherever we can and there is the added bonus to make a little extra profit. 

business

3 Ways To Handle and Manage Business Success

3 Ways To Handle and Manage Business Success

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Even if you’ve only just started a business on a budget, you should have at least one eye on the future. You might not have the ambitions for your company to take over the world a la Google or Amazon, but you undoubtedly want success. As appealing as this is, it will also come with some issues, especially if you are not prepared for it. To ensure your success doesn’t overwhelm you, here are three effective ways to handle and manage it. 

Know Your Next Move 

Every business should have a plan for success. This should be a goal you want to achieve by a certain point and then how to deal with everything that comes after it. 

If you don’t know your next move, you risk making a mistake, not acting quickly enough, or even misjudging the level of success. You don’t want to plan huge celebrations only to find out it was a mild spike in profits, as this could waste a substantial wedge of your budget.  

Instead, stop and think about what you can do, and approach your next move carefully to ensure you do not make the wrong decision. 

Prepare for Growth 

Whether your business has improved significantly or only slightly, you need to prepare for growth. If you’ve been running your business from your home as a one-person show, this may need to change.

Hiring additional hands will make the increased demand easier to manage, but you will need to consider whether you can afford to hire assistance. Similarly, you might not know what to look for in the perfect employee, and this might end up with you getting burned. 

Increased office space might also be vital, and customer service is another issue to consider. You can’t expect to answer every message and keep people happy, but you can visit click4assistance to find out what kinds of services are available to small businesses that need to manage growth and keep customers satisfied. 

Do Not Forget Your Core Values 

Your core values are meant to mean something. Whether you want to improve the community or focus on putting the customer first, these are values that you cannot change even after experiencing business success.

No business evolves wanting to ditch its core values, but things change. Companies can receive funding to help manage growth, which can put them at the mercy of investors and shareholders. With this, there’s the risk that they try to steer your business in a specific direction. 

This can be a problem. Most small businesses become popular because they offer something different. If you want to maintain your customer base and continue to bring in new customers, you must continue to offer something different to other companies. Otherwise, there will be nothing to set you apart, and this might see your loyal base disappear. 

Successfully Managed 

Many businesses have faltered as soon as they struck success. You will want to avoid this at all costs, and knowing the best ways to manage your success – especially when it seems to happen overnight – will set your company up for further positivity. 

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Simple Things to Remember When Starting a Business on a Budget

Simple Things to Remember When Starting a Business on a Budget

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Starting out in the business world is both a thrilling and exciting adventure. 

The adrenaline that you get from taking the leap is one that you’ll want to hold onto. It’s easy to get caught up in the midst of it all. However, when starting on a budget, this can be when your budget goes out the window. 

Whether you are on a budget or not, you’ve got to hone in and focus. The excitement is easy to get lost in, however, smart moves are well thought out ones. 

Build your future business’ foundation with these simple but important things to remember:

Do Research – Take Risks

Tapping into competitor research is one of your most valuable business tools. Research is also free. Dig deep and find out all about your competitors, what they are doing, and most importantly, what they are not. 

Finding the information you need takes time and patience. However, this is where you will make your best decisions and find room to take risks. 

Choosing to take a risk doesn’t come from picking something random and running with it. Risks are an opportunity to learn from going down avenues that you wouldn’t normally. Research is your best tool to find them. 

Use Freelancers to Your Advantage 

To save on costs, work as streamline as possible. While you can’t run your business alone, you can run with a minimalistic team. 

A great way to do this is to outsource projects that you don’t need to monitor with a freelancer. For easy projects, you can look for entry-level freelancers. For more advanced projects, there are professionals who will complete a task in the time it would take you to hire someone in the office. 

Keep your freelancers close to you. Having regular trusted people at hand to do projects as and when you need them can accelerate your business plans. 

Know Your Budget

Running businesses on a budget requires meticulous calculations; from outlining your business plan to getting your first clients in the bag. You have to know how much everything is going to cost and predict any extra expenses that might come along the way. 

Start your accounting plan early. If you don’t know anything about it, take a quick course in accounting to cover the basics so that you can do it by yourself. 

Monitor your incomings and outgoings and set up your retained earning statement to analyse your numbers. By doing this regularly, you can keep an eye on any leads that you might not know you had. 

Be the Best

A great business idea solves a problem. Start small and be the best.

The quality of your product is measured by its ability to deliver its promises. When you start out, focus on a small number of customers and be willing to adapt to their needs. The changes that you make for your first clients could be the changes that make your business a success.

Starting a business is a steep learning curve that, when done right, has great rewards. Think smart, learn all that you can and you’ll be paving your own way to success before you know it. 

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Make Your Business More Ecologically Friendly

Make Your Business More Ecologically Friendly

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We all want to keep things environmentally friendly; but how is it possible to keep the environment intact with sensitivity? If you have business premises there are ways to do this. If your business is situated within a lot of greenery, you may want to be careful that you don’t drive away any precious wildlife in the area. Such as bees, and types of birds. If you feel that you have an issue with other animals, you should consider looking at a preliminary roost assessment

A truly ecological business is vital for success in 2021. You want to protect the environment, keep your office safe space but also be practical in terms of how you run the business and the products that you use. If you do have bats nearby, it’s important that they can get the care that they need to relocate. You should not be considering killing them; they are protected. So once  you have taken care of this, you should look at other areas that you can change. You may say “I really want to be a real and successful ecological business that will inspire many more people to create ecological businesses.”

An ecological business is a business that improves and contributes to the state of the environment in the broad context of the concept, rather than harming it. I have no doubt this is the right thing to do. It’s not simple, every little detail that is trivial to a regular business is not a simple problem for an ecological business, and the truth is it is doable! 

  1. Contribution of clean energy instead of consumption of polluting energy
  1. Clean transportation
  1. Ecological packaging materials
  1. Environmentally sensitive procurement of raw materials and containers for products

We must think about the environmental impact of every purchase we make. Whether it’s avoiding raw materials that are harmful to the environment like palm oil or rosewood, or whether it’s reducing and recycling packaging that the materials come in. Our raw materials are all perishable, and are not harmful to the environment, even the marine. Regarding packaging, you should have a goal of reaching groundbreaking ecological packaging in the coming years. 

Vegan business? 

Actions of consumption and enjoyment in daily life do not have to come at the expense of environmental pollution, it is quite possible otherwise. Through proper and efficient consumption we can help reduce environmental pollution. And it will help us conduct ourselves in a controlled and healthy consumer manner, less wasteful and more responsible.  In the country and environment in which we live it is difficult not to take any part in the form of polluting consumption but we can at least reduce where it can be reduced. Becoming vegan in any way possible will certainly assist your brand because it will show that you are becoming aware of the problems in the world today and that you are making conscious decisions to slow down the spread of problems. Such as global warming and gas emissions. 

Awareness of the harms of plastic pollution in the world also causes many businesses to look for green and environmentally friendly solutions. Some companies have decided not to use plastic wrappers anymore, other companies use only recycled materials and there are also companies that have stopped printing documents and wasting paper. Littering and dumping materials can also be harmful for local wildlife which isn’t preferable for success. You need to ensure that you are well aware of this and don’t kill off any plants and wildlife in the process. Toxins are not good in any way, shape or form. Look for alternatives if possible. 

One of the most effective and quick solutions to make your business green is by switching to online invoicing and receipt software. Producing a green invoice eliminates the need to print on paper, and in addition your business benefits from additional benefits because of its eco-friendly software. The move to online invoicing software allows you to send the documents to the customer immediately, without having to drive to the post office and without having to send envelopes. Today, businesses have realized that they are losing customers with an awareness of the environment and nature conservation. There are also new materials at attractive prices, so it is easy to make a business decision and change the packaging methods, without significantly hurting the company’s profitability. Stores that offer bags to customers can also switch to consumable bags or encourage customers to come with a bag from home. It’s time to start taking your business to the next ‘green’ level. 

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How Good Market Research Is Going To Assist Your Success

How Good Market Research Is Going To Assist Your Success

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Every entrepreneur, no matter what field they are interested in starting a business, must know what is happening around them in the field they want to work in. Check where they are in relation to their environment and competitors.

To get to this information, we need to ask ourselves a few questions:

  1. Who is our target audience? Where will we find them? What are their needs and why will they buy from us? If we know how to answer these questions, we will know very well who our customers are and we will also know how to reach them.
  2. Who are our competitors? Where do they operate in relation to us? What product or service do they provide? at what price? How does the product or service reach the customer and in how much time? How will competitors react to you entering the market?
  3. Which customers do we turn to?
  4. What is the market size potential for your products?
  5. What are the external factors that can affect your business activity?
  6. What is the price of your product or service?

Once this is all established you can find your sources. You should consider hiring professional help with any assessments and therefore should look at a preliminary roost assessment

TARGET AUDIENCE

Marketing, and especially network marketing, revolves around knowing the needs, browsing patterns and consumption habits of potential customers. The more we get to know our target audience in more depth, the more we will be able to direct and refine our marketing messages. Sharp and accurate messages will expand the customer base and increase business turnover. In order to target the advertising strategy to the target audience, it is worth knowing for example, Mr Smith’s (regular consumer) consumption habits, the places he surfs, his vocabulary, the phrases and search words in which he is interested. The research team of your promotion company will find out all these things and you should also identify what are your favorite blogs and sites, what characterizes them, what social networks your target audience is in and the like. We also explored the possibility of reaching the target audience through leading bloggers, celebrities, opinion leaders and influencers in your niche.

Keyword research is not an intuitive assessment, but an informed and accurate investigation, using measurable tools and results and statistics. These tools document the phrases and keywords that surfers searched for in your niche, what is the search volume and more. This is a study that uses real-time data in real time, and helps leverage the business in the right direction.

WHAT IS KEYWORD RESEARCH?

Keyword research allows you to actually examine the amount of searches for phrases related to a niche, product or service. Keyword research deals with the question of which phrases related to your product or service the surfers are looking for, and which wordings are more common in the search queries. Through keyword research it is possible to produce an orderly and organized division according to topics related to the semantic level. Intelligent research will help you choose the most accurate and appropriate wording for the product and for the target audience and identify words that are considered “money words” that are for example an exact expression of a specific model of product – which predicts purchase intent. Also, there are tools that can give us segmentations of the results based on seasonal fluctuations in different expressions.

One of the practices of website promoters is to insert as many relevant keywords in the content as possible both in terms of content and at the semantic level of the topic, in order to enhance the relevance of the article in the eyes of Google and thus its presence in Google search results and other search engines.

RESEARCH YOUR COMPETITORS ALSO!

In addition to what we have spoken about above, keyword research can also give insights about competitors. This way you can design a strategy for differentiating and branding the product and link it to different key phrases. Alternatively, you can also use phrases similar or identical to those of the competitor and bite into the same slice of cake they are enjoying. It is always good to know as much as possible about the status of competitors, and keyword research can provide useful and interesting data – for planning and implementing the program. Your business is in your hands but without careful planning and analysis of data and more, you are risking a possible halt in your business production and success. Therefore research, use the skills needed and get professional assistance when you need it. 

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Thinking Of Starting Your Own Business? Just Remember Your Business is Only as Strong as Your Brand!

Thinking Of Starting Your Own Business? Just Remember Your Business is Only as Strong as Your Brand!
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Are you tired of banging your head against the glass ceiling? Of waiting for your employer to send a few more crumbs from the corporate table your way, or at the very least acknowledge all the hard work, effort and endeavour that you bring to the table every day? It can be extremely frustrating for professionals when the recognition they receive at work (and the pay they take home every month) are disproportionate to their efforts in the workplace. Especially in this era of wage repression where the cost of living keeps on rising but our wages never rise to meet it. For parents, this is especially worrying. Everything from the cost of food to the price of school uniforms seems to rise every year and not only do you struggle to meet the costs of being a parent in 2020, you also find it harder and harder to make the time for your little ones. 

For ambitious but frustrated parents, it’s easy to see how starting your own business can be the perfect antidote to all the inequities of the workplace. It allows you to make more money and create new opportunities on your own terms, using the skills you’ve spent your career developing to do something you love and enjoying better flexibility and work / life balance. And in the digital age, there are more opportunities to go into business for yourself than ever. You can even start your business up as a side hustle which you work on in your free time to reduce your financial risk. Still, if going into business for yourself were easy, everyone would be doing it. Running your own business can lead to great success. But to be successful you need a strong brand behind you.

What is your brand?

Most of us are pretty brand savvy. After all, we’ve had brands trying to market to us since we learned to walk and talk. We understand the shorthand of marketing and all the psychological triggers that brands use to get us to trust and believe in them. However, while some nascent business owners assume they’re “doing” branding by commissioning a graphic designer to make a fancy logo, designing a fancy website and establishing a presence on every social platform under the sun, branding is actually much more nuanced than that. Love him or hate him, Amazon founder Jeff Bezos has a great definition of branding. 

“Your brand is what people say about you when you’re not in the room”.

Let’s take a look at some of the less-explored factors that influence your branding which you’ll need to master to achieve success with your small business…

Your brand is the materials you use to make your products

Of course your brand is your product. But if you make your own, whether you’re building houses or baking brownies, your products are only ever as good as the raw materials, components or ingredients from which they’re made. This means taking the time to find the best suppliers and maintaining good relationships with vendors so that you can maintain the same consistency of product.

If you start out looking for vendors solely on the basis of cost, you could wind up starting your business on the back foot. Many new business owners think that the best way to stand out from the competition is to be the cheapest game in town and undercut their competitors on price. But this low cost, low margin model only works if you’re trading in high volumes. Which, as a new and unproven business, you probably won’t be. Invest in suppliers who are as passionate about quality as you are. 

At the same time, don’t assume that you have to pay over the odds for quality. Small construction firms and independent contractors, for instance, use Complete Construction Products because they’re able to offer both quality and affordability, with discounts on bulk purchases. This is important in construction because it’s an inherently low-margin industry, but one in which reputation is everything. 

Simply put, you can’t build a compelling brand on inferior products, and you can’t build great products with inferior materials.

Your brand is how you respond when people are upset with you online

Most of today’s entrepreneurs are highly digitally savvy and understand the importance of a robust online presence. You’ll see them on social media shouting from the rooftops every time they get a great review or when someone has something positive to day about them on social media. What’s significantly more telling, however, is how they react when people complain about them online. 

As such, it’s vital to know how to respond to complaints on social media. While nobody likes dealing with negativity, especially when their working days are already busy and stressful, there’s nothing you can do that’s more destructive to your brand than bury your head in the sand. The longer you leave online complaints unattended, the more damage they can do to your brand and your reputation.

Here’s how you deal with online complaints;

  • Respond in a timely fashion
  • Apologise and empathise
  • Don’t try to argue or justify yourself
  • Invite the customer to contact you privately to achieve a resolution
  • Maintain a positive and optimistic tone. Show the world that you’re here to help

Believe it or not, online complaints are a gift to your brand and your business. They give you an opportunity to show legions of prospective customers out there how well you look after your customers, even if they’re less than  thrilled with you. And that counts for a lot!

Your brand is how you treat your employees

Your employees are the ambassadors of your brand. It’s their everyday interactions with your customers that will define your brand and the expectations that new and repeat customers have of you. And if your employees are exhausted, stressed, visibly annoyed or overworked this is likely to reflect poorly on your brand. 

Of course you need to be able to trust in your employees’ professionalism and work ethic, which is why the recruitment process is so important. However, it’s also up to you to ensure that you have an employee onboarding and training program that helps you to get the best out of your employees. Not only should you give them all the training, knowledge and tools that they need to do their job well, you should also make sure that they know what’s expected of them to create and perpetuate the kind of workplace culture you want for your business. And don’t make the mistake of assuming that training stops when your employees start working.

Training should be something that’s ongoing and tailored to your employees’ career goals. Empowered employees whose employers invest in them are happier, more productive and more likely to embody the kind of brand you want to build. 

Look after your employees and building a strong brand becomes much easier.

If you’re a solopreneur (a business with just one member of staff-you), this still goes for you too. Make sure you’re looking after yourself, eating healthily, staying hydrated, exercising, making time for your family, loved ones and friends, and getting plenty of sleep (easier said than done- I know). Looking after yourself in mind and body will help you to remain calm in a crisis, prevent stress from getting the better of you and help you to avoid the very real threat of burnout

Your brand is your relationship with your customers

As you’re probably already aware, it costs around 5 times more to acquire a new customer than it costs to retain someone who’s already made a leap of faith in your business. And how well you maintain that relationship with your customers says a great deal about your brand. Every time you’re too busy to call them back, every time you make them repeat themselves to numerous members of staff and every time you forget what “the usual” is, you erode their faith in your business. 

Even if your business is very small, it’s a good idea to invest in a Customer Relationship Management platform (CRM) to track your relationship with prospects as they move through your sales pipeline. You can also get access to pertinent customer data in just a few clicks. So your customers can enjoy the same standard of service from you even if the member of your team whom they usually deal with is on holiday or off sick.

Your brand is the trust you earn

Finally, trust is a more important aspect of branding than your logo, your slogan or the colour scheme in your web design. People don’t flock to McDonalds because they sell the best burgers. It’s because they know exactly what to expect and trust that they’ll get the same experience every time they walk through the door. 

Your customers should be able to trust you to deliver the same quality consistently. Invest in the infrastructure to provide it and you’ll retain your existing customers while also attracting new ones and charting a path for sustainable growth.  

That means a successful business and more opportunities to take control of your life!