Browse Tag by teenagers
Marketing

Are Big Brands Evolving To Support Our Teens?

Are Big Brands Evolving To Support Our Teens?

Advertising to teenagers

A duty of care is now expected from big brands to keep up with their consumer pool. This will see them make more informed decisions around their marketing materials, to remain as inclusive as possible, and present themselves as the go-to brand for a diverse range of people using online and offline methods.

Advertising to a group of teenagers is vital as you can imagine. Teenagers utilise different shopping techniques to us parents. Social network influence such as, Instagram, Snapchat, Facebook and reviews from platforms such as YouTube. I don’t know about your kid’s but mine are always watching YouTube videos. This is a generation that grew up with the internet.

Clearasil

Skincare is something of a battleground for many teenagers. I remember the battle very well. But there are a few tried-and-true brands that generation after generation head back to. I remember Clearasil being one of those brands, the go-to name in facial scrubs for the acne-prone.

It was still a bold move then, for the brand to release a campaign admitting they “didn’t know teens”. Perhaps more triumphantly, the brand’s ad campaign rose from their use of a meme, which was then said by teenage viewers saying Clearasil clearly didn’t know what teens liked.

The campaign consisted of a series of videos whilst the employees admit that while they know teen acne, they don’t know teens. The campaign’s success lay in the sense of honesty, which teenagers would connect with, rather than attempting to present themselves as “cool”.

Doritos

A recent Google study of 13-17 year olds placed Doritos higher than the likes of Apple and even Instagram in terms of “coolness”. So how is this brand reaching out to support teens?

One key way for brands to appeal to teenagers is to support the movements they support. Doritos absolutely nailed this by showing their support for LGBT campaigns with their limited-edition rainbow-coloured snack. To get one of these colourful packs, a donation had to be made to the It Gets Better Project. Naturally, this resonated hugely with consumers and the limited-edition Doritos quickly sold out and was a huge hit.

The key takeaway here is that Doritos showed huge support for a world that teenagers today value, without claiming to be the entire solution.

Lil-Lets

For young girls, starting their period will be an important and possibly scary time in their life, but for many, it can be an anxious time too. A time no young person will forget. However, Lil-Lets has created their own teen range which is perfect for breaking the stigma around period, including tampons for teenagers.

Using pastel colours and love-heart sketches on the packaging, Lil – Lets have put a lot of thought into their products and have a created period starter kits with age in mind. Making sure that everything is designed to reflect what appeals to young girls.

The discreet design is to help young girls relax and help say that periods don’t have to be a scary thing to encounter and will allow young girls to carry products around without feeling embarrassed when the time comes.

When it comes to the Lil-Lets teens pads, they have been created so that they are smaller and narrower which means they are often a better fit for a young girl’s body. They are also just as absorbent as adult products and are comfortable for a young teen to wear.

River Island

For its 30th birthday, the fashion store created advertisements that featured a range of body types and abilities to heighten inclusivity. In partnership with anti-bullying charity, Ditch The Label, River Island launched its ‘Labels Are For Clothes’ campaign to champion self-expression and reject stereotypes.

For young people in particular, shopping at high street brands like this is just one part of growing up and to see that different people being represented on a national scale will allow them to become more accepting of the world around them.

Promoting its AW18 collection, this is arguably their most diverse campaign yet and uses people from different backgrounds — including those with disabilities and down syndrome. River Island has acknowledged its responsibility to project the world around them, seeing as everyone wears clothes.

DOVE

Toiletries company Dove are firm believers in allowing young people to reach their full potential and has launched the Self-Esteem Project that has changed a huge 40 million lives since 2004 through educational programmes, how brilliant is that. Their research discovered that nine out of ten girls with low self-esteem put their own health at risk by not seeing doctors or missing out on meals.

The brand offers free parent, teacher and youth leader resources to help adults talk to a young person who may lack in confidence. As well as this, their onsite blog allows you to learn more about key areas that influence a teens life — from social media and reality TV pressures to school bullying and mental health.

Nike

The brand, like Doritos, has not shied away from supporting movements that teenagers value. For example, their classic “Just Do It” campaign recently featured Colin Kaepernick, the American Footballer who started the “Take a Knee” protest against racial and social injustices by kneeling during the national anthem.

Nike continued to show their support for sports stars who were standing up against racial injustices with their latest campaign, featuring Raheem Sterling. This willingness to “speak out” in defence of equality has a huge value to teenagers in particular, who have a greater appreciation not only for what a brand sells, but what it stands for.

Evidently, major brands are making the move to meet the demands of modern culture and cater to their newly found audience who will soon become their main consumer base. By capturing their custom at an earlier stage, they’ll be able to focus on retention and ensure loyalty as they transition from teen-to-adult in the near future.

***Collaborative post***

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activities, Winter

Our Top Ten Winter Activities

Our Top Ten Winter Activities

A few of our favourite winter activities

The wet miserable dark days are now sadly here, that horrible saying of “I’m bored”  will soon drive us all crazy. We have put together a list of our top ten winter activities that we enjoy during the winter months. These activities can be enjoyed by a wide age group.

Our boys are teenagers and bore very easily so we have to think of things that will grab their attention for that bit longer. Our teens have always got lots of energy like most kids and they always enjoy a challenge.

Here is a list of our top ten winter activities.

Movies days – Something we all really enjoy. We let the kids all pick a movie each and we work our way through them all. We all bring our duvet downstairs, the pj’s stay on and we all snuggle up and enjoy a real lazy day together. Movie days are perfect for horrible wet stormy days.

our top ten winter activities

Indoor skiing – These days are perfect for days that the kids have lots of energy to burn, we enjoyed a sports holiday back in August and skiing was one of the sports the boys tried and I must say they very much enjoyed. We will be looking up our most local dry slope, this will be something we will be treating the boys to this winter in a bid to burn some energy and have fun doing so.

Our top ten winter activities
Lee and Bradley on our skiing/sports holiday back in August 2015

Swimming – Some winter fun for all the family to enjoy together. We normally have races up and down the pool, we have little challenges such as who can tread water the longest. We drop something to the bottom of the pool and see who can get it first/the quickest, the kids love games in the pool, especially if we visit during fun swim when the floats are out.

Fun on the Wii – We all enjoy playing on the Wii, we have dancing competitions, bowling competitions and very much enjoy the carnival games. This is something we enjoy doing as a family, it can get very competitive when playing the carnival games, before we know it hours have passed.

Fake-away – We all have our favourite takeaway so instead of ordering it we create our very own fakeaway. We had a vote at what we was going to have and chicken shish kebab won the vote. We have also made homemade pizzas, KFC, burgers and so on. The kids really enjoy getting stuck into learning how to make their own takeaway, they even wanted seconds.

Our top ten winter activities

Sleepover fun – On the odd weekend if homework is complete and up to date we let the boys take turns on having friends sleepover. Being teenagers not much sleep is had. They watch movies, listen to music, play competitive games, the consoles are high up on their to-do list along with home carnival games, board games and a fake-away.

Challenging fun – We enjoy having a good old family challenge, this is where we all compete against each other. We have catchphrase on record and love to challenge each other on the answers. We also enjoy family board games, cards, charades, homemade carnival games and many more challenging games.

our top ten winter activities

Indoor skating – This is somewhere we go to show off our skills to each other, in my case to get laughed at……Yes I spend most of my time on my bottom! We go just to spend quality time together and have a laugh, we go on the odd Friday night.

our top ten winter activities

keep fit – We are currently in the process of setting up our very own home gym in our conservatory, we all enjoy working out together and challenging each others times. The boys find it rather comical that I tire out before they do, what can I say I’m beginning to show my age now.

our top ten winter activities

Homemade carnival games – We have a love of our carnival games and enjoy playing them on the Wii. Instead of just enjoying them on the Wii we also enjoy making our very own homemade ones.

our top ten winter activities

What winter fun do you enjoy?

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health, wellbeing

Coping With Peer Pressure

Coping With Peer Pressure

Peer Pressure Is Horrible

Kid’s unfortunately don’t come with an instruction manual, we are all learning the best we can along the way. Peer pressure is a horrible thing that has probably effected us all when we was growing up.

It can have a positive effect on our life’s and it can also have a negative effect, it all comes down to choice and whether we let it have that negative effect. How can we best help and guide our children when coping with peer pressure at school?

Peer pressure can lead our kid’s to act out of character and do things that us parents know is not how our kid’s would not normally act. Coping with peer pressure can be a major worry for us parents.

I remember my days as a teenager and that feeling of wanting to be accepted and to feel like I belonged, I also remember being dared to do things and then doing them even though I knew in my head that it was wrong but still doing it just to be noticed and feel like I belonged…Stupid I know but that’s how it was!

When the boy’s started school I noticed a change of character, this soon settled down and then progressed again once they started secondary school, I then asked myself “is this just their character coming out or is it due to peer pressure”? it was hard to tell.

Signs of peer pressure:

    • Behaviour changes, suddenly becoming more rude, aggressive or even becoming more withdrawn or secretive.

    • Sudden changes in school grades or skipping classes.

    • Changes in different friends.

    • Changes of habits and going out at different times or suddenly returning home late.

    • Spending time doing things you know are odd for your child such as things that you know do not interest your child.

  • Change of style, such as hair and clothes.

As parents it’s our job to protect them and we are the most important influence in our children’s lives, all we can do is guide our children and hope they take our advice and the right path in life.

How would you guide and protect your children from peer pressure? would you intervene or would you wait for them to open up to you?

We Have Been Guiding Our Boy’s By:

    • We have let our boys have their chosen friends round for dinner so we can get to know them better and so we can see who they are spending time with.
    • We talk to our boy’s about their day and explain to them that they can ALWAYS talk to us about anything.
    • We also get to know their friends parents and keep in touch regularly, we look out for each others kid’s where we can.
    • We have regular contact with the school to keep an eye on the boy’s behaviour within the school…..We have even asked for our boy’s to be seated somewhere different, before now they have been seated next to a child who is known to the school to be disruptive and this had a bad effect on our child and his grades was dropping so action had to be taken, having our child seated somewhere else seemed to be the best option. With working together with the school on this problem made things easier and more effective.
    • We make sure that the boy’s are aware that we have noticed good behaviour, good decision-making, good grades at school, good time-keeping etc and then reward them in some way.
    • We have always told our boy’s that it is ok to say NO to anything that they don’t feel comfortable with.
    • We’ve also told our boy’s and made it very clear “there is always someone who they can talk to about anything if they don’t feel comfortable talking to us, there is always a family member, friend, teacher or anyone else that they feel comfortable talking to”.
  • We have told our boy’s to “think about the consequences of what it is they are about to do before they do it” THINK will this get me into trouble? if the answer is yes or I’m not sure then don’t do it!

The effects of peer pressure are horrible, it can get our children in some awful states and situations, sometimes in a lot of trouble.

It can:

Cause depression

Effect grades

Loss of good friends

Add pressure on relationships with family

Cause our children to lie to us

Risky behaviours such as drug and/or alcohol abuse

Truancy from school

Smoking

Under age sex

Become aggressive

Vandalism

Stealing

Criminal record

Effect eating habits

These are just some of the effects of peer pressure and I am sure there are many more.

Way’s To Help Our Kid’s Through This:

  • Help build their self-esteem back up, this will help them feel more confident in themselves again.
  • Help them with way’s of saying no to bad situations.
  • Perhaps see if they would like to join a self-defence class, it may help them feel safer.
  • Tell them they can always ring or text if they feel they are in a tricky situation.
  • Let your child have friends home after school if they wish, that way you are nearby for tricky situations.
  • Book an appointment to see the teacher with your child to discuss the situation so your child is aware the school are also keeping an eye out too. The more eye’s keeping a look out the better.
  • Try and get them involved in out of school activities that way they can mix with other children away from school and form other friendships.

We have recently helped one of our boy’s through coping with peer pressure, it was an awful time for us all, it was hard, the hardest part was seeing our child doing things we knew he was not comfortable with doing, he was in tears and felt controlled by these children.

We saw the signs and alerted the school, we worked together with the school, with the support in place and our child knowing the support was there to help he then felt safe enough to break away from them. We knew it was not something that was going to happen overnight, we knew we had to sit back and wait for him to do it in his own time in his way but we got him through.

Have you ever had to deal with peer pressure?
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Travel

Summertime Fun At Warmwell

Summertime fun at Warmwell

Summertime Fun

We are soon to be off on our holiday for some summertime fun, if I am honest we can not wait…….it definitely can’t come quick enough, I guess that’s what happens when you book your summer holidays over a year in advance, the wait just feels forever.

We are soon to be setting off on a nice tranquilic holiday and will be staying in a lovely luxury log cabin for a week. Our log cabin will be one of two cabins on an island in the middle of a lake, all other cabins will be around the lake……Well we love to be different.

The holiday park has so much to offer, I chose this camp as it offers so much for entertaining teenagers, with being a family of teenage boys who bore easily, hopefully it will keep them entertained….A mother can hope!

As well as the activities on offer they also have fishing which is our new loved hobby so this will also keep the boy’s entertained…..Hopefully.

When searching for our holiday I was searching for somewhere that had lots to offer and would keep the boys active and entertained throughout the day and Warmwell offers just that.

The activities they will have to choose from are:

Swimming pool complete with flume and wave machine – hopefully this will provide hours of fun and will be perfect if we come across a wet rainy day.

Fishing lakes – hours of fishing will be had, our new-found hobby.

Roller rink – this should be fun, we will definitely be heading off to find this.

Multi sports courts – the boys will definitely be searching for this as they love their sports and always have energy to burn off.

110 meter snowflex ski slope – we have been looking forward to this since booking our holiday. The ski slope also offers a lesson for us beginners which we will be taking advantage of.

Amusements arcades – this is where the boys would spend all day given half a chance.

Crazy golf – we enjoy a game of crazy golf when on holiday.

Archery sessions – this is also something we are looking forward to trying.

Nature trails – an interesting trail we can all enjoy, explore and discover the natural surroundings and wildlife.

Adventure playgrounds – somewhere else to burn off some extra energy.

obstacle courses – somewhere we can all enjoy and have lots of fun as a family.

Freestyle teens club – somewhere the boys are looking forward to heading off too. This club offers DJ workshops, film making, competitions and talent shows. Bradley is really looking forward to attending this club as it offers a lot of his interests.

Bike hire – we will be hiring bikes whilst on holiday so we can go off and explore together.

Ten-pin bowling – something to play when we are feeling competitive.

Sauna – somewhere to head off to and relax after a busy day or whilst the boys are at teens club.

Fitness suit – on offer if we wish to use this suit.

Table sports – such as pool and table tennis.

Some of these activities come at extra cost but we are fully aware and prepared for this.

Local attractions:

There is so much on offer at Warmwell, we will be spoilt for choice. We will also be heading off to explore the local attraction too, such as Dorchester and its historical market town in the pretty Frome Valley, Dorchester is said to be a lovely country town steeped in history and only nine miles from where we will be staying in Warmwell. We will also head off to Weymouth, a classic coastal resort with a beach and lively harbour. The boy’s are excited to be going to Lulworth, home to the fascinating Lulworth cove; formed around 10,000 years ago, plus the castle and park.

We also have Monkey World close by, this is home to over 240 rescued and endangered chimps and apes from all over the world. The Tank Museum is also close by, with over 150 tanks to explore with fascinating exhibitions, there are picnic areas for a lunch break and playgrounds for the kids.

Warmwell holiday park look’s like it offers us loads of summertime fun, the tranquil woodland holiday park has loads of hidden surprises, we have also been informed there may also be the odd wandering roe deer.

The evening entertainment sounds fantastic, there is a family club room where we can go to enjoy a live cabaret, game shows and much more.

If we don’t fancy cooking there is the choice to dine at the Hardy’s cafe & restaurant before heading off out for the evening. I have already spied that there is also a costa coffee available on site.

Our holiday is going to be spent having lots of family fun and adventures, all of which we will enjoy together as a family and we are really looking forward to quality time together.

We are already looking for our holiday for next year with Parkdean, we are stuck for a location as there are so many to choose from, I’m thinking Cornwall but currently stuck for which site to choose.

What is your ideal family holiday?

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Kid's corner

A teen friendly home

A teen friendly home

A teen friendly home

We have recently been looking into our home layout and questioning ourselves as to whether it is a fun place for teens to “hang out” as the boy’s call it. When our kids was little they always had friends in to play but now they are getting older all that seems to have stopped. We are now going to do our best to make our home a teen friendly home, a welcoming home to the boys friends, also a fun place for the boys to want to hang out and be with their friends.

We are fully aware that the boy’s are probably not wanting to spend time with their friends at home and would much rather be out having fun but we would like to make our home a fun place for them to hang out if they wish.

We are also aware that the boy’s are not going to want us parents hanging around whilst they are with their mates, how un-cool will that be, well so I am told anyway!

So after having a good long think on doing this fairly we have a plan in place, we are going to turn our conservatory into a teens room, it already has a TV out there and a sofa, as well as a games console and stereo, so we are half way there anyway. The conservatory is due to be decorated very soon so we plan to get the teens involved in the decorating and refurnishing the room to create it into their own space.

with creating a teen friendly home we have told the boys that this would come with rules and responsibility that would work to make everybody happy.

Top three rules are:

Noise levels, respect our neighbours and keep noise levels at a respectable level.

Agree times friends are allowed in and must leave by.

Respect our home.

Once the rules had been agreed to the boys got busy planning their games room, they have been putting a list together on things they would  like to have out there. They have been thinking about all their interests and hobbies, Lee loves anything football related, he is a BIG spurs fan, he also loves playing a games consoles and sitting on his laptop. Bradley loves his art he will often be found with his art book that he uses for his drawings, he also loves reading, board games and both lee and brad have a love of music.

So we now need to create a room that will cater for all, both boys hobbies friends. We plan to put a rota together that is agreed by both boys to save any arguments.

The boys are very excited about creating this room and can’t wait to get started.

Do you have any ideas on what would be a fun item to add in the boy’s games room?

 

 

 

***Disclaimer: we have not been compensated in any way to write this post***

 

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General post

Brotherly love

Brotherly love

 

You may or may not know that we are a family of five, we have three teenage boy’s who yes argue like mad but what siblings don’t, but when it comes to it they are always there sticking up for each other without fail.

We have:

Danny who is 18

Lee who is 14

Bradley who is 13

When they get on together it is so lovely to see, they will either sit and play on the Playstation together, go and have a game of footy, they have even been known to go off and spend pocket-money together round the shops. When they are getting on together with whatever they decide to get up to it is heartwarming and we love to see the brotherly love, it’s just a shame it is not everyday…..Well a mum can hope!

When they are arguing the whole house knows about it, they can argue about anything from one of them going into the others room without asking to someone has the others t-shirt on, these day’s are not so nice as door’s get slammed and the arguing can linger on for day’s….This is not so heartwarming.

Diary photo
Love this photo of the boy’s enjoying christmas together.

Our boy’s get on really well apart from the odd moments here and there as any siblings have, they support each other in their clubs they go to and are always there cheering the other on when needed. They have even been known to help each other with homework on that good day.

Our boy’s have also been known to go off and get up to mischief together, they are typical teens and we hope they keep up the brotherly love.

Do your kid’s get on well together?

 

dear beautiful
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General post

Meet our family

Meet our family

Hello and welcome to our blog. We have wrote this post so you can get to meet our family, this is a perfect opportunity for us to introduce ourselves.

My name is Ian, I am a electrician, 33 years old , I love football, beer and gadgets.


My name is Anita, I am a fully qualified support worker working out in the community, and I am also in the process of setting up my own mobile massage business, I am 32 years old, I love spas, wine and Internet shopping.

My name is Danny, I am 18 years old, I love going to the gym, football and love playing the PlayStation. I am also currently learning how to drive.

Meet our family

My name is Lee, I am 15 years old, I am a big spurs fan, I love going to spurs games, playing football, and keeping up to date with sports results. I also play for our local football team.

Meet our family

My name is Bradley, I am 13 years old, I love science, reading and art, I am also a purple belt at Tai Tsung Kung Fu kickboxing. I also do modelling.

Meet our family
And this is our German shepherd dog Buddy, he loves to play ball, loves his treats and a nice long walk around the river.
 We are a outdoors family, we love to go for walks in the woods, walks round the lakes, we love going to theme parks, museums, the seaside, we are currently taking up fishing and have a fishing holiday booked for August.

This is our family waving a big hello to you all.

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